SEO & AEO Specialist

What You’ll Do

Own Organic Search

1. Create and lead a complete SEO and AEO strategy aligned with pipeline growth, revenue objectives, and brand-awareness targets.
2. Discover opportunities to improve visibility for high-intent searches tied to ecommerce fulfillment, logistics technology, distributed fulfillment, and third-party logistics.
3. Manage a balanced approach across branded, non-branded, commercial, and informational search opportunities.
4. Track shifts in search behavior, search-engine algorithm updates, and AI-driven discovery platforms.
5. Define organic-search objectives, benchmarks, and performance projections.

Lead Technical SEO

1. Perform ongoing technical audits and prioritize enhancements according to potential business impact.
2. Oversee technical SEO for the Webflow website, including site architecture, internal linking, redirects, indexing, canonicals, XML sitemaps, and structured data.
3. Track crawlability, Core Web Vitals, page performance, mobile usability, and overall website health.
4. Assist with website launches, redesign initiatives, migrations, and URL-structure updates.
5. Collaborate with developers and Webflow resources to diagnose issues and implement technical enhancements.
6. Uphold SEO best practices while preserving website usability, brand consistency, and conversion performance.

Build and Optimize Content

1. Create a search-driven content roadmap informed by customer needs, competitive gaps, and revenue potential.
2. Develop keyword strategies and comprehensive content briefs for landing pages, industry pages, solution pages, blog articles, guides, and additional resources.
3. Enhance existing content to improve rankings, engagement, conversions, and visibility within AI-generated responses.
4. Suggest new pages and content clusters that reinforce topical authority.
5. Ensure content features a clear structure, practical answers, credible supporting details, and suitable schema markup.
6. Partner with subject-matter experts to transform fulfillment expertise and customer insights into differentiated content.
7. Establish AEO best practices for Reddit and review platforms (G2, TrustPilot, SourceForge) to track and improve visibility and sentiment.
8. Oversee content syndication partnerships and republishing processes (canonical tagging, attribution) to broaden reach while maintaining SEO value and topical authority.
9. Enhance YouTube and podcast content for keyword alignment, schema markup, and discoverability across search and answer engines.

Advance AEO and AI Search Visibility

1. Create strategies that strengthen visibility in AI Overviews, answer engines, and generative search experiences.
2. Refine content for direct answers, featured snippets, entity recognition, citations, and conversational search queries.
3. Monitor the appearance and competitors across emerging AI-powered search platforms.
4. Support the development of consistent messaging and authoritative signals across website and digital channels.
5. Assess new tools and methodologies for measuring visibility beyond traditional search rankings.

Measure Business Impact

1. Develop reporting that clearly ties organic visibility and website traffic to qualified leads, pipeline growth, and revenue.
2. Track rankings, impressions, click-through rates, conversions, and assisted-conversion metrics.
3. Leverage GA4, Google Search Console, HubSpot, Salesforce, and related tools to evaluate performance.
4. Convert complex data into concise recommendations for marketing leadership and executives.
5. Identify performance fluctuations early and determine whether they stem from technical issues, content gaps, competitor activity, or evolving search behavior.
6. Develop testing plans and document the results of SEO and website enhancements.

Collaborate Across the Business

1. Work closely with content, product marketing, demand generation, design, and sales teams to integrate SEO into campaigns and content creation.
2. Oversee relationships with freelancers, agencies, or technical partners when needed.
3. Guide internal stakeholders on SEO and AEO best practices.
4. Deliver clear requirements, priorities, and quality assurance for website updates.
5. Represent the needs of search users while supporting positioning and business objectives.

What We’re Looking For

1. 5+ years of experience overseeing SEO programs, ideally within a B2B, SaaS, technology, logistics, or high-consideration business.
2. Proven success increasing qualified organic traffic, conversions, pipeline, or revenue.
3. Hands-on experience managing SEO for websites developed in Webflow.
4. Deep understanding of technical SEO, site architecture, indexing, redirects, canonicalization, structured data, and Core Web Vitals.
5. Experience creating keyword strategies, content roadmaps, content briefs, and on-page optimization plans.
6. Knowledge of AEO, generative search, AI Overviews, and changing search behaviors.
7. Experience using Google Search Console, GA4, and other SEO/AEO tools (like Gauge) is a plus.
8. Experience linking organic-search performance with CRM and marketing-automation data.
9. Strong analytical abilities with the capability to translate data into clear priorities and recommendations.
10. Outstanding writing, editing, communication, and project-management abilities.
11. Ability to operate strategically while remaining hands-on in a fast-paced environment.

Nice to Have

1. Experience using HubSpot and Salesforce.
2. Experience with Gauge.
3. Familiarity with Looker Studio or similar data-visualization platforms.
4. Experience implementing or validating schema markup.
5. Working knowledge of HTML, CSS, and JavaScript in relation to technical SEO.
6. Experience handling large-scale content updates.
7. Knowledge of ecommerce, fulfillment, supply chain, or logistics technology.
8. Experience optimizing content for AI-powered search and tracking brand visibility across answer engines.

What Success Looks Like

In this role, you will:

1. Boost visibility for high-value, non-branded search terms.
2. Increase qualified organic traffic and conversions.
3. Enhance authority across key fulfillment topics.
4. Improve technical website health and organic conversion performance.
5. Grow visibility across traditional and AI-powered search experiences.
6. Create a clear connection between organic-search investments, pipeline growth, and revenue.