Junior Growth - In-App

We are looking for a Junior Growth professional to support the management and optimization of in-app User Acquisition (UA) and Retargeting (RT) campaigns across different media sources and geographies.

Responsibilities

1. Monitor and optimize UA and RT campaigns based on performance KPIs.
2. Analyze campaign performance by media source, GEO, campaign, creative, and conversion event.
3. Work with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Singular, and others to analyze attribution and campaign data.
4. Monitor key metrics including CPA, CPI, CVR, ROAS, retention, and LTV.
5. Identify performance trends, anomalies, and optimization opportunities.
6. Support the testing and onboarding of new media sources and traffic partners.
7. Communicate with media partners regarding performance, tracking, traffic quality, and optimization.
8. Prepare regular performance reports and analysis.
9. Make presentations for clients.

Requirements

1. At least 3 years of experience in Growth, Performance Marketing, User Acquisition, or Digital Marketing.
2. Experience or familiarity with MMPs, preferably Adjust, AppsFlyer, and Singular.
3. Strong analytical skills and proficiency in Excel or Google Sheets.
4. Understanding of performance marketing KPIs.
5. Good English communication skills.
6. Proactive, curious, and detail-oriented mindset.

Nice to have: Experience with mobile apps, ad networks or media sources, ATT/SKAN, attribution, or traffic quality and fraud analysis.