
Why soft skills matter here
Soft skills communication, adaptability, critical thinking, empathy are harder to measure than technical knowledge. Yet they are the key to:
Building teams that can scale in uncertainty.
Ensuring collaboration across distributed environments.
Maintaining culture while the company grows.
How to structure a Cultural Fit Interview
Start with values
Frame questions around your startup’s values.
Example: “Tell me about a time when you had to make a decision that wasn’t popular but aligned with your team’s goals.”
Test adaptability
Explore how candidates respond to change.
Example: “What’s the biggest shift you had to adapt to in your previous role?”
Assess collaboration
Look at communication style and empathy.
Example: “How do you handle disagreements in a team working remotely?”
Evaluate problem-solving mindset
Go beyond technical skills to see critical thinking in action.
Example: “How do you approach a project when you don’t have all the information upfront?”
Observe, don’t just ask
Pay attention to tone, clarity, and authenticity.
Sometimes how someone answers tells you more than what they say.
Our tip at Webstarted
From our experience helping U.S. startups hire in LATAM, the best approach is to involve someone who truly embodies the company culture in the interview process. Not just the most senior person, but the one who reflects the values you want to see replicated across the team.
💡 Final Thoughts The cultural fit interview isn’t about finding someone “just like you.” It’s about making sure their soft skills align with your values while bringing fresh perspectives.
If you're scaling an startup and want to hire globally without losing cultural alignment — we can help.
📅 Book a call → webstarted.com/schedule-a-call 🔗 Learn more → webstarted.com/early-stage